These journeys are designed around our core personas, ensuring each user type has an optimized path through the platform.
Journey Mapping Methodology
Our user journeys are built using a persona-first approach:- Persona Goals: Each journey starts with specific user goals from our defined personas
- Touchpoint Analysis: We identify every interaction point between user and platform
- Emotion Mapping: We track user emotions and frustrations throughout the journey
- Optimization Opportunities: We highlight areas for UX improvements and feature enhancements
Core User Flows
- Organization Setup
- Workspace Creation
- Document Sharing
- Ownership Transfer
- Guest Upload
π’ Create Organization/Team Space

Key Touchpoints
Key Touchpoints
- Team Creation: Pro users can create teams with custom settings and branding
- Role Assignment: Granular permission setting (member, admin, owner)
- Invitation System: Automated email invitations with role-based access
- Dual User Paths: Separate flows for new vs. existing users ensure smooth onboarding
UX Insights
UX Insights
The flow prioritizes institutional confidence with clear role definitions and professional invitation workflows that enterprise users expect.
Each journey map identifies key touchpoints, potential friction areas, and opportunities for delightful user experiences.